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There still is a lot of discussion going on wether the Google Sandbox exists or not. Some say it exists, some say it doesn’t. Just pretend it does exist, how is it possible that some SEO’s don’t get hit by the sandbox filter?

First of all, let me explain to you what the Google sandbox is. The sandbox filter is a filter that Google uses on keywords with high search volume and high competition. The whole mindset of the filter is that new website go in some sort of quarantine so they don’t rank high in the search engine result pages of Google. This quarantine could take from several months to a year. This was originally introduced to block out spam websites. Before the sandbox filter was born, as a spammer you could make a website, spam Google with it, get banned, and instantly make another website and get your original ranking in Google back again. But with another domainname. And because Google isn’t really fast in giving penalties and bans it takes a couple of months before the new domains get caught. This was easy money making in those days! But not anymore, because now the Google Sandbox filter will solve the problem!

But that doesn’t mean we’re really stuck to that filter. We are optimizing for search engines, and the sandbox is part of that, so there is a solution.

Only new domains trigger the sandbox filter. So a solution may be to buy an old domain name, or if you already have one, use an old domain name. But this is often really expensive and it doesn’t always fit your needs. But there is a solution for that: DeletedDomains.com. On this website are domains that come available the same day. Just search the age of some of the domains with the Archive.org wayback machine, and if you find an old domain, you can buy it at a hosting company for as little as 15 bucks. You can also take a look in Google to see if the website on the domain is still indexed in Google, that fastens up the process a bit. It doesn’t matter what domain you choose, the only thing you have to do is to 301 redirect the domain to your main domain. Then you have to hope your old domain get’s indexed again so Google will know that the domain moved permanently to the new location. This will give you all the linklove of the old domain and you get the age of that domain. So you can easily build your website and gain high rankings without any sandbox restrictions.

There is another way that I used. I had bought a domain, but didn’t use it at the time I bought it. I had plans for it but for the future. So I put a page on the domain, with a few backlinks to get it indexed, and a year later I started using the domain for real. But I could begin right away because the domain was already a year old!

This last one isn’t really a way to avoid the sandbox but it happens a lot that you buy domains to use in the future. It isn’t hard to get like 20 backlinks to it just to be out of the sandbox at the time you really want to start your website.

Search engine optimization is not as difficult the way many people make it out to be. It seems mysterious, but let me reveal how this simple thing can be done without a line of code, without breaking any law, and still generate a ton of extra traffic to your site.

Basically, search engine optimization is about getting higher rankings. But that’s beside the point. That’s the end result of what you DO that actually gets you those rankings. In Singapore SEO trainings are hardly seen but I often do it for my clients on a private basis.

There are basically 5 things you need to do in order to accomplish better search engine rankings, even if you are complete novice at it. I call these the 5 Pillars of search engine optimization.

Pillar #1 – Multiple Backlinks

Create as many links back to your site as possible. How? You can use submission software that post to multiple websites all at the same time. I prefer to use those that are a little more reputable and I do not spam, especially blogs. Backlinks can come easily, but you will need to do it properly to prevent the backlack. The easiest way to do it is to collect a list of places where you can submit to. I have a directory listing of ping servers that you can find at www.StuartFreeTools.com. That should get you started. The rest need to be Googled as “submit your url” or “submit your article”. The more backlinks, the better.

Pillar #2 – Frequency

Even if you are building backlinks, you need to have a regular frequency. If possible, every day, if not every other day. You need to be consistent in your efforts to build backlinks. Now, this may be tedious, but it probably won’t take you more than an hour a day to maintain this. You don’t have to write articles at all. You only need a robot that works 24/7 for you. I’ve got some recommendations that I’ve put up on my blog at www.InternetMarketingSingapore.com/blog and you can see how in Singapore, SEO elements are just as easily implemented by me compared with experts who have many years of experience.

Pillar #3 – Multiple Hosting Accounts

I recommend this because search engines look at IP addresses. with multiple hosting accounts, you get better inbound links from your own site. If you’re smart, you’ll start creating a whole ton of these to boost your own link popularity from other sites.

Pillar #4 – Important Sites

If you haven’t already, Brad Callen’s SEO Elite has a great way of better optimizing high PageRank links. PageRank is Google’s way of tracking how important you are. For SEO purposes, around PR 2 or 3 should be sufficient for your needs. Get backlinks from these sites.

Pillar #5 – Onpage structure

Your onpage structure is very important. If a search engine is visiting you, it won’t spend an hour online. It will be done in a matter of seconds, so you really ought to see how far you can go with this. Ensure you have proper meta titles, utilizing H1 and H2 tags effectively, and of course, anchor text within your site. Make sure you have links into your web page on the first index page of your site. I highly recommend you use blogs for such an endeavor because most of these are already optimized for you. Remember – you are always optimizing for keywords, so those MUST appear on your page for search engines to find you.

Here are the three things you must do.

First, make regular attempts to create backlinks (not reciprocal links) with other sites. Leave genuine comments on blogs, post into classified directories, submit your articles to various sites, whatever it takes. Do this as regularly as possible.

Second, ensure you have solid content. People will want to link to you because your content is good. So I recommend that you either write your own or ask someone to build it for you at one of the freelancer sites like www.elance.com.

Third, maintain consistency in what you do. 1 a day for 100 days is very different from 100 a day posts on your website. Beware because search engines treat the latter as spamdexing.

SEO doesn’t take forever, but it requires a wee bit of patience. The Singapore SEO market, for instance, is pretty easy to dominate. But that’s because you have niche keywords that you are optimizing for with very little competition. In other markets, it’s not like the Singapore SEO market because you’ve got very competitive phrases, and that might take a bit longer. Whatever the case, consistency wins out in the end, so start right now!